As a new entrepreneur, you may not have cash to get started the way you want. So, if you have lots of time, you could put in the sweat equity to DIY (Do It Yourself) when it comes to marketing for your business.
Keep in mind, Marketing is more than a pretty logo, website, brochures and business cards. Marketing is a strategy of how you will implement specific tactics to promote and advertise your business, as well as sell your products and services. Not having a Marketing strategy will cause you to overspend in areas that won’t make you any money.
Think about this way …
Would you fly with a pilot that doesn’t use a flight plan?
Would work for a company that doesn’t have a financial plan?
Without a plan, the pilot wouldn’t know where he could land, and … without a plan, the company may overspend and not be able to pay you.
It is always recommended that you have a plan before executing any of the following DIY marketing tactics. Knowing WHAT to doesn’t make sense or CENTS if you don’t know the WHO, WHEN, WHERE, WHY and HOW.
Your marketing strategic plan doesn’t have to be hundreds of pages long. It can be as simple as ONE page. Check Allan Dib’s book “The 1 Page Marketing Plan.”
Once you have your marketing strategic plan in place, here are some free or low cost DIY marketing resources to get you started.
Logo & Graphic Design
Fiverr is a marketplace for digital services, called a Gigs. Sellers start their price point as low as $5 and offer Gig Packages with multiple price ranges.
Buyers can sign up for free to search for freelancers to execute the projects they need, like Logo and Graphic design. You can either search for freelancers or post a gig needed and have sellers bid for your business.
Freelancer is another digital service marketing place that has experts representing every technical, professional and creative field. You can sign up for free and pgive them the details of your project and the work you need completed freelancers pitch to win your business to get your job done at a cost effective price.
Just give them the details about the work you need completed, and our freelancers will get it done faster, better, and cheaper than you could possibly imagine.
Website Design & Development
Most people equate a legitimate business with the existence and professional look of a website. If you don’t have a website, it’s almost like you don’t exist. Do you need a quick fast, professional looking, user-friend website NOW? Try one of these four options.
Squarespace, Weebly & Wix
These websites are website building platforms that provides tools and features you need to build an online presence for FREE (with the standard huge ads). There is an option to remove the ads for a fee, of course.
You can create your own website using their many industry templates or from scratch if you are a little more techie savvy. They also give you access to purchase your domain name as well as hosting.
If you are a blogger or heavy content provider, like an online magazine, this may be a good start for a website. WordPress is an open source software you can use to create a beautiful website or blog from available templates. It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners.
Domain Name Purchase
The domain name is the name of your website. It’s like prime digital realestate. If the name is available, snatch it up quick!
Most website building sites, offer the ability to obtain your domain name as a value added service. However, if you are not sure which platform you want to use or if you want to purchase more than one domain, GoDaddy is a domain registrar that also offers website hosting, email management and website building services.
Vistaprint provides design and custom printed marketing materials, signage, and promotional products to professionally represent your small business. Choose from their numerous templates or create your own design with the logo and graphic design you got from fiverr or freelancer. Yes, Vistaprint also offers digital marketing services, like website design.
Email Marketing Services
One of the essential aspects of a successful marketing strategy is having a prospect and customer contact (email) capture system to educate, cultivate and sell.
MailChimp is a website that gives you the ability to create and manage mailing lists, newsletters, automated email campaigns and more. Of course it has user-friendly templates to help you get started.
After leveraging one or all of these free or low cost DIY Marketing resources, you realize that you still need guidance … OR … if you find that you just don’t have the time to execute what needs to be done, we are here to support you. Click here to schedule a consultation call to discuss your options.